The 11 Best Types of Digital Marketing

PPC, display advertising and social media advertising help to generate traffic and brand awareness immediately. Still, these options can be costly, and if the cost outweighs the ROI, they may not be the best choices. SEO is the process of increasing your website’s visibility in search engine rankings so you have a prominent spot on search engine results pages for keywords that are relevant to your business. SEO involves keyword research, on-page optimization, link building, content marketing and more.
Marketing automation can help you gain valuable insight into which programs are working and which aren’t. And it will provide metrics to allow you to show digital marketing’s efforts on your company’s bottom line. Digital marketing spans a massive network of digital touchpoints that customers interact with many times a day. To properly utilize each of these channels, you need to understand each one. Digital marketing supports a vast universe of metrics that can be utilized to determine the effectiveness of your marketing.
Try creating a list of high-performing keywords related to your products or services, and consider long-tail variations for added opportunities. Of course, any content you create should be interesting and engaging to your audience because the point of marketing content is to increase brand awareness and improve lead generation. If you’re focusing on inbound techniques like SEO, social media, and content creation for a pre-existing website, the good news is you don’t need a big budget at all. You can aim to create high-quality content your audience will want to consume, where the only investment you’ll need is your time. You’re probably less likely to focus on ‘leads’ in their traditional sense and more likely to build an accelerated buyer’s journey from when someone lands on your website to when they make a purchase. This can mean that your product features are higher up in the marketing funnel than it might be for a B2B business, and you might need to use stronger calls-to-action to inspire purchases.
If you’ve been on the prowl to learn more about digital marketing statistics 2022, you’ve come to the right place. Here are a few ways companies at any level can adopt digital marketing. Starting as a digital photo album where users could post pictures of their day-to-day lives and get likes or “hearts” under each post, Instagram’s become a zeitgeist of cultural change. Users today can share videos, have live streams, create Reels or 15-second video and audio clips, set up stores for e-commerce, and now even create and publish blogs or articles in a recent update. The type of content shared and consumed on LinkedIn are long-form pieces like whitepapers, case studies, press releases , infographics, or articles.
To do Local SEO , you need a consolidated view of customer preferences and expectations across all channels – web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your customer insight into behavior and preferences, the more likely you are to engage them in lucrative interactions. As banks scale back on brick-and-mortar branches and increase investments in mobile platforms, digital marketing is a critical substitute for in-person conversations.
Sure, it’s nice if you can drive more traffic towards your website but it’s meaningless if you can’t convert visitors into paying customers. Going along the digital marketing ethos of channel diversity, a strong social media presence gives audience members another way of engaging with your brand outside of your company website. Social media also works in reverse as a channel for bringing audience members directly to you by following linked content on social media platforms back to your own blog or website.
In doing this, you’ll be able to clearly define your target audience and create the right segmentation so that the ads make a sizable impact. BrainStation offers some of the most competitive payment options for digital marketing training, with a range of flexible plans and scholarship opportunities. Yes, when you complete the course, you will earn your Digital Marketing certificate.
Inquiries coming from their website continue to grow year over year and they have even been voted the best paint company in the Sonoma Country for 2017 and 2018. Without a clear strategy, you could easily underestimate the demand for your digital services. Moreover, it’s likely that you won’t fully understand the dynamics of the online marketplace including customer behaviors, competitors, and customer profiles. When you get good at digital marketing, you can not only attract more traffic to your website, but convert more of those visitors into customers. They’ll be impressed with your sales copy and other content, so they’ll want to shell out cash for your paid products.
Today, marketing has evolved from traditional offline channels to the digital world, and the good news is that the costs have dropped. The case can also be made that digital marketing is much more effective than its predecessors, which mostly consisted of print advertising, TV and radio ads, and direct mail. To land your first digital marketing job, make sure you’re networking—online and in-person—with other digital marketing specialists.
For example, a billboard or a flyer is visible within a two-mile radius, but a banner ad on Google can be seen by an entire city, state, or country. Blogging is useful for businesses as it can give a boost to SEO. Blogs provide an opportunity to insert relevant keywords—and the more consistent you are, the more content Google has to index. High-quality blogs also allow you to establish yourself and your company as an industry leader by building engaging and valuable content.